PROJECTS by client
iDesign worked with Dyson Global to design and build a modular 50m2 Store in Store area for showcasing and demonstrating examples across the Dyson range. The design required raised flooring tiles to be laid over a heritage protected concrete floor. A large rear wall with a 65 inch TV mounted into the front side and a full rear illuminated back wall, this area showcases the latest handstick range, with demonstration carpet area. It included ten modular adaptable plinths with pull out drawers housing demonstration units, including a “Supersonic” podium for hairstyling and a mobile IPAD display. This became the core design of the national rollout throughout Australia where layouts were made to suit different sized retailers and spaces.
iDesign designed and manufactured these displays, project managing the installation in 400+ stores within a 2 week period in peak season.
Pixalux® structural light panels were used to highlight the Dyson range. This was very successful with all products, drawing attention to key areas across the product range.
Results included a 36% sales uplift over the promotional period with continued sales growth averaging 22% since installation. Feedback has credited the sales increase to the demonstration area, and brand visibility and location within the store.
Multiple Retailers Nationwide
iDesign designed and manufactured displays across a range of retailers, each with specific in-store guidelines. Pixalux® structural light panels were used to highlight the Dyson range. This was very successful with all products, drawing attention to key areas across the product range.
iDesign designed and manufactured the displays, project managing the installation in 400+ stores within a 2 week period in peak season.
Dyson asked us to design the Universal Totem to be a modular display with the ability to hold the full product range and adapt to any in-store environment. Briefed to hold handsticks only, iDesign came up with a design solution to future proof the unit to showcase all Dyson stock and use the double sided Pixalux® structural light panel as a base panel that could be adapted with a special add on kit to be used as a floating shelf. The design allows multiple units to be aligned to make a larger display, this was a perfect solution allowing Dyson to use the multiple displays for “Pop Up” opportunities and urgent retail solutions. The successful design has ensured multiple rollouts over a 3 year period.
Selected Retailers - Australia
There was a need to design a modular system that worked across multiple categories. The design included a sturdy flat packed metalware structure with illuminated Pixalux® structural light panel signage. LED down lighting created a soft halo on the ground, attracting and isolating the display in store. Large magnetic graphic panels were located on the rear back wall. The displays were located on the ends of aisles, driving each category through the innovative design and prominent location. iDesign designed, manufactured, project managed, and installed the displays.
Successful execution of this project has increased sales and brand awareness with a striking lead in display to the categories.
Following the successful launch of the ‘Premium Display’, Fisher and Paykel also created a generic display for the mass market. Suitable for washing machines, dryers and dishwashers this display can be arranged in a number of setups to create single and double end caps as well as entire island areas.
Selected Retailers - Australia
The challenge - to design and manufacture a display that showcased, and supported the cantilever weight distribution of the current dishwasher range, whist adearing to Fisher & Paykel brand guidelines. The design included a sturdy metalware structure with illuminated Pixalux® structural light panel signage. Benchtop included, area for updatable product information, and interchangeable graphic side panels made from clear acrylic. The unit separated the brand from competitors by using the strong corporate colours and Pixalux® presence, and most importantly solved the common category problem of the unbalanced cantilever weight distribution when the drawers are being opened.
The display was located in selected stores, design, local manufacture, and installation logistics.
Australia and New Zealand
In collaboration with Shaver Shop and GHD, iDesign created a GHD branded Wall Cabinet that houses a range of products including two A frame hero displays.
The cabinet was designed to sit within Shaver Shop store fixtures and on top of the existing cabinetry to allow for a seamless look but a branded GHD area.
A key element to the display was the ability to hold a variety of boxed product as well as tester products in curlers, straighteners and hair dryers. iDesign was able to achieve this through the use of the A frame Pixalux® display.
The cabinet has been rolled out across Shaver Shop stores in Australia and New Zealand with great success and return for both brands.
Melbourne Domestic Terminal
GHD engaged iDesign to help them bring the an existing airport stand to life with features that could hold their product and draw traffic to the display.
iDesign created A frames with Pixalux® lighting to display the product, an acrylic box to showcase the hero item, as well as a GHD light logo box to bring branding to the stand. Lighting was also added below each shelf to illuminate the products and create a stronger presence on the store floor.
Through the success of this display GHD and iDesign have rolled out the A frame displays across a number of retailers throughout Australia.
For the top tier stores, GHD required a larger, more premium solution to display their range. Our "A-frame" table instantly hit the mark, engaging shoppers, increasing brand awareness and generating sales.
The Good Guys stores across Australia
iDesign worked with Haier to create a display that would be rolled out to all The Good Guys stores to expand their retail foot print in store and showcase the Haier front loader and dryer range.
The modular system allowed for flexibility in store and for a smoother installation process, whilst creating the look and feel of a single unit. The LED lighting created a glow to the base and header which increased the presence of the stand in store.
Roll out was across all of The Good Guys stores across Australia over a short period with great success and glowing response from both brand and retailer.
As a result, Haier Laundry now has a permanent home in all The Good Guys stores across Australia and has reached a milestone of greater brand presence in the market.
Haier, the number one brand of major appliances in the world, briefed iDesign to showcase their new T Series fridge range.
Competitors in store were driving the category with large end caps. Haier required a solution that was on brand, simple to assemble, as well as easy being able to work with multiple sized fridges across the range.
All graphics were inter-changeable in addition to the header and front left display box being illuminated.
National rollout: designed, manufactured, warehoused and installed by iDesign.
Results: Immediately Haier were more prominent and now have the opportunity to own space in store across multiple retailers.
Air-conditioning distributors across Australia
iDesign Group worked with Haier and the Air-conditioning team to create a 3-bay wall display that showcased both indoor and outdoor units.
With varying retail space sizes, iDesign was able to create a design that was compact enough to fit in all required wall spaces and also showcase a variety of product while staying true to the Haier branding look and feel.
The roll out of the units went across Australia into Haier air-conditioning distributors, creating a greater presence for the brand and category.
Custom 2.5m high Display
Following the success of the Three Bay Air Conditioner Display, Haier approached iDesign to create another display that was compact enough to allow for more distributors and retailers to be able to accommodate a Haier branded display with their store.
iDesign created the single wall bay display that was able to accommodate both an indoor and an outdoor unit as well as a TV screen to showcase the capabilities of the range.
The units have been successfully installed throughout Australia and have the flexibility for the range to be updated if and when required.
Haier briefed us to showcase their innovative new Twin Tasker Dual Load Washer to the Australasian market. Designed in two sizes for end caps in multiple retailers, but suitable as a stand-alone fixture when required, the clever solution showed an LED illuminated acrylic representation of twin tubs on one side, and key information/branding panels around the display, highlighting key messaging in 360 degrees.
The use of Pixalux® light panels for signage, header and base, allowed illumination to key areas on the display. A soft white halo of LED down lighting under the base drew attention and grounded the display. The metalware structure came fully assembled with minimal installation required onsite ensuring non disruption over the busy Christmas period.
iDesign worked closely with KitchenAid to design the new Culinary Shop in Shop Display to generate sales through accessorising the current 300,000 KitchenAid mixers owned in the Australian market. The design required an area to display mixers on one side, with accessories and attachments on the other side. The endcap showed the accessories story with mixer and attachments with graphics. The rear end had an interactive 55 inch digital screen for surfing product through an in store web based platform linking to the KitchenAid website.
A metalware display with eye catching illuminated Pixalux® light panels featured along all shelf front edges and wall panels. The hero of the display is a fully functioning mixer activated by a motion sensor,.
Strong sales and the interactive nature of the display has ensured success in store, and aligns with brand strategy for 2017-18.
Australia and New Zealand
One of the core strategies for 2017 was growing the KitchenAid brand within major retailers in Australia. An opportunity to secure space in the highly sought after Kitchenware electrical goods category required a free standing table area for demonstration units and boxed stock. Adhering to global brand design standards, saw the displays adapted from a standard wooden design to a premium display in metal.
iDesign - designed, manufactured and installed the displays throughout Australia.
Australia and New Zealand
Instore KitchenAid wall displays were tired and not working. iDesign were engaged to find a solution to bring the area “back on brand”. A key requirement was to have a neutral shelving solution to allow maximum product range to be shown. iDesign - designed, manufactured and installed the displays across Australia. Retrofitting a modular flat packed shelving system into an existing cavity required precise engineering and a self-supporting structure able to hold over 200kgs of product weight. The 120mm Pixalux® light panels across the front edge of shelves provided ample down lighting into the cavity and also from the 3x header panels.
iDesign manufactured this locally in Australia and managed installation and logistics throughout all Australian states and selected NZ retailers
iDesign designed the Price Attack store design as an integrated modular shelving system for the Price Attack store range throughout Australia. We used the double sided Pixalux® structural light panel to separate bays with an illuminated divider, and a magnetic illuminated header and shelving system. The easily updatable design was flat packed to allow quick 1-2 person installation and reduced shipping costs.
The typical store layout would have 16-24 wall bays (either 600mm or 900mm wide), 2 - 3 mobile promotional units, and multiple freestanding floor gondola displays.
Manufactured in China, iDesign arranged all importation and installation logistics, and after sales service across Australia.
iDesign is engaged in full CAD engineering and project management of interior signage and lighting systems within all Priceline stores in the ongoing upgrade to current and all future stores over a 5 year period.
The solution used direct printed Pixalux® structural light panels to highlight categories instore, and illuminate panels around the store entrance. iDesign supplied and installed all signage and the magenta and green coloured lighting projected onto the rear walls behind wall shelving to help enhance atmosphere and mood within the store environment.
The client was concerned that accessories were scattered and disjointed within the men’s accessory category. There was no coordination within the men’s department to guide the consumer on how to accessorise every component of men’s fashion. Our task was to create an environment that clearly explained how to combine accessories to match the occasions of formal, elevated casual and casual events.
With a comparative sales increase of 75% we facilitated shoppers in their purchase of the total outfit needs for each occasion. Myer has advised that this has been the best instore execution in years.
Ortigas Center, Manilla, Philippines
Revlon engaged iDesign to produce a “next generation” design, in the newly secured cosmetic retail space for a major Philippines retailer. Working closely with the Revlon US team we turned around the conceptual, and engineering design within a tight timeframe.
Key design considerations for the design included – brand awareness, modularity and freight, staff interaction, cost economy, assembly on site, navigation and illumination, and visibility in store. The unit was manufactured using a steel frame substructure, back to back mounted 65 inch high definition TVs, swivel mirror system, product testing tiles with storage, and functional endcaps. Premium finishes were required using stainless steel, and 2 Pac paint finish in high gloss on all cabinets and drawer system.
Working closely with Taylormade and Pro Shop staff, iDesign researched, designed and manufactured an Australia wide rollout of the NEW Taylormade fitting cart. The cart was required to showcase the complete range of club heads and shafts. These had to be easily accessed, when inside the pro shop or moved to the driving range for fitting and testing of clubs.
Critical to the design was weight and mobility, and the ability to be easily accessed, and moved onsite to the driving range for fitting and testing of clubs. Key features include: mobility, and ease of movement by one person, mild steel construction with nine pull out drawers lined with EPA die cut foam inserts, graphic areas, a rubber IPAD work area, a wheel system and exterior bolt on shaft brackets.
Manufactured in China, iDesign co-ordinated logistics to work closely with Taylormade on delivery to all premium and mid-tier Talyormade distributors throughout Australia.
Feedback has been very positive with design additions for US and European markets.
Australia and New Zealand
Taylormade Store in Store areas required a facelift to bring in line with new brand guidelines, and make a more functional space with the ever expanding product range. As the brand is seen as a market leader, it was important to dominate instore and to allow the shopper to interact with Taylormade products including, clothing, clubs, bags, and shoe range. Each store was bespoke and required a different Suite of elements that were used throughout the changeover. The use of illuminated Pixalux® structural light panels were used to focus attention in key areas, and separated categories. IDesign designed, manufactured and project managed all the installations across multiple states in Australia and New Zealand.
Canada and Australia
iDesign designed the Tommy Gun's store design as an all in one modular shelving system to increase sales and brand awareness for the Tommy Gun's Canadian and Australian store networks. We used the double sided Pixalux® structural light panel to separate bays with an illuminated divider, and a magnetic illuminated header and shelving system. The easily updatable design was flat packed to allow quick 1-2 person installation and reduced shipping costs.
The typical store layout had 16-24 wall bays (either 600mm with or 900mm wide including a sink bay with running water), 2 mobile promotional units, multiple freestanding floor gondola displays, and some accessory Counter displays.
Manufactured in China, iDesign arranged all importation and installation logistics, and after sales service across Canada and Australia.
2K Games required a mobile gaming kiosk to use at product launches and events across Australia and NZ. The unit travels in a branded crate to events, and the Gaming Kiosk can be pushed together for a two sided back to back option if required.
Key components of the design included - functionality for both PS4 and Xbox 1 systems, security / easy swap over of all devices, and flexibility for using new graphics for future game launches.
The combination of patented Pixalux® structural light panels with RGB colour variations along with full body inter-changeable magnetic panels provided the answer for immediate brand recognition and crowd participation to ensure maximum exposure at events.