BEEFEATER MODULAR DISPLAY

Nationwide

Beefeater "The Ultimate BBQ Experience" required a new design to accompany their launch into a new retailer. A modular design approach allowed the displays to breakdown into multiple configurations (4) as single / double / triple and quad units showcasing core product range.

The solution was a fabricated steel frame modular design with printed interchangeable hex-board graphic panels, which could be sized to suit any footprint.

The combination of materials created instore theatre and interest, with printed floor tiles and lifestyle images, and raw fibre cement panels used on the endcaps.

The fibre cement used, is a sustainable product made from a mixture of cement, sand, water, and cellulose fibre, sourced from sustainably grown pine trees. Visually the fibre cement created a realistic onsite BBQ zone on the endcaps.