"It's got a really good feel and a really good functionality which really suits our brand."
Darryn Lowe - Product & Experiential Manager - Taylormade Adidas Golf
TAYLORMADE - GOLF FITTING CART
Working closely with Taylormade and Pro Shop staff, iDesign researched, designed and manufactured an Australia wide rollout of the NEW Taylormade fitting cart. The cart was required to showcase the complete range of club heads and shafts. These had to be easily accessed, when inside the pro shop or moved to the driving range for fitting and testing of clubs.
Critical to the design was weight and mobility, and the ability to be easily accessed, and moved onsite to the driving range for fitting and testing of clubs. Key features include: mobility, and ease of movement by one person, mild steel construction with nine pull out drawers lined with EPA die cut foam inserts, graphic areas, a rubber IPAD work area, a wheel system and exterior bolt on shaft brackets.
Manufactured in China, iDesign co-ordinated logistics to work closely with Taylormade on delivery to all premium and mid-tier Talyormade distributors throughout Australia.
Feedback has been very positive with design additions for US and European markets.
TAYLORMADE - STORE IN STORE
Australia and New Zealand
Taylormade Store in Store areas required a facelift to bring in line with new brand guidelines, and make a more functional space with the ever expanding product range. As the brand is seen as a market leader, it was important to dominate instore and to allow the shopper to interact with Taylormade products including, clothing, clubs, bags, and shoe range. Each store was bespoke and required a different Suite of elements that were used throughout the changeover. The use of illuminated Pixalux® structural light panels were used to focus attention in key areas, and separated categories. IDesign designed, manufactured and project managed all the installations across multiple states in Australia and New Zealand.