"With a comparative sales increase of 75% we allowed shoppers to purchase the total outfit needs for each occasion."
as advised by Myer Melbourne
RANSAL - MEN's ACCESSORIES SHOP IN SHOP
The client was concerned that accessories were scattered and disjointed within the men’s accessory category. There was no coordination within the men’s department to guide the consumer on how to accessorise every component of men’s fashion. Our task was to create an environment that clearly explained how to combine accessories to match the occasions of formal, elevated casual and casual events.
With a comparative sales increase of 75% we facilitated shoppers in their purchase of the total outfit needs for each occasion. Myer has advised that this has been the best instore execution in years.