PROJECTS by client

 

 

DYSON  iDesign designed and manufactured displays across a range of retailers, each with specific in-store guidelines. This was very successful with all products, drawing attention to key areas across the product range.  >>  read more    

DYSON

iDesign designed and manufactured displays across a range of retailers, each with specific in-store guidelines. This was very successful with all products, drawing attention to key areas across the product range.

>> read more

 

FISHER & PAYKEL  Our brief was to create modular system that worked across multiple categories. The design included a study flat packed metalware structure with an illuminated Pixalux® panel signage. iDesign designed, manufactured, project managed, and installed the displays.  >>  read more    

FISHER & PAYKEL

Our brief was to create modular system that worked across multiple categories. The design included a study flat packed metalware structure with an illuminated Pixalux® panel signage. iDesign designed, manufactured, project managed, and installed the displays.

>> read more

 

GHD  We designed and manufactured the new GHD "A-frame" island. The strong lighting really showed the products in their best light and drew customer attention. The premium location instore also helped brand awareness and brand awareness and generate sales.  >>  read more

GHD

We designed and manufactured the new GHD "A-frame" island. The strong lighting really showed the products in their best light and drew customer attention.
The premium location instore also helped brand awareness and brand awareness and generate sales.

>> read more

 
HAIER  Over a 2 year period we have now designed and delivered several projects across various product categories for the number one brand of major appliances in the world.  >>  read more

HAIER

Over a 2 year period we have now designed and delivered several projects across various product categories for the number one brand of major appliances in the world.

>> read more

KitchenAID  iDesign worked closely with KitchenAid to design the new Culinary Shop in Shop Display to generate sales through accessorising the current 300 000 KitchenAid mixer owners in the Australian market.  Strong sales and the interactive nature of the display has ensured success instore and follow brand strategy for 2017-18.  >>  read more

KitchenAID

iDesign worked closely with KitchenAid to design the new Culinary Shop in Shop Display to generate sales through accessorising the current 300 000 KitchenAid mixer owners in the Australian market.

Strong sales and the interactive nature of the display has ensured success instore and follow brand strategy for 2017-18.

>> read more

PRICE ATTACK  iDesign designed the Price Attack store design as an all in one modular shelving system allowing for quick installation and reduced shipping costs.   >>  read more

PRICE ATTACK

iDesign designed the Price Attack store design as an all in one modular shelving system allowing for quick installation and reduced shipping costs. 

>> read more

 
REVLON  Revlon engaged iDesign to quickly produce a “next generation” design, in the newly secured cosmetic retail space for a major Philippines retailer. Working closely with the Revlon US team we turned around the conceptual, and engineering design within a tight timeframe.  >>  read more

REVLON

Revlon engaged iDesign to quickly produce a “next generation” design, in the newly secured cosmetic retail space for a major Philippines retailer. Working closely with the Revlon US team we turned around the conceptual, and engineering design within a tight timeframe.

>> read more

RANSAL  The client was concerned that accessories were scattered and disjointed within the men’s accessory category. Our task was to create an environment that clearly explained how to combine accessories to match the occasions of formal, elevated casual and casual events.  >>  read more    

RANSAL

The client was concerned that accessories were scattered and disjointed within the men’s accessory category. Our task was to create an environment that clearly explained how to combine accessories to match the occasions of formal, elevated casual and casual events.

>> read more

 

PRICELINE  iDesign provided full CAD engineering and project management of interior signage and lighting systems within all Priceline stores in the ongoing upgrade to current and all future stores over a 5 year period  >>  read more

PRICELINE

iDesign provided full CAD engineering and project management of interior signage and lighting systems within all Priceline stores in the ongoing upgrade to current and all future stores over a 5 year period

>> read more

 
TAYLORMADE  Working closely with Taylormade and Pro Shop staff iDesign designed and built a new fitting cart that showcased the extensive fitting range of club heads and shafts in a cart that was able to be easily accessed and moved if required onsite to driving range for fitting and testing of clubs.  >>  read more

TAYLORMADE

Working closely with Taylormade and Pro Shop staff iDesign designed and built a new fitting cart that showcased the extensive fitting range of club heads and shafts in a cart that was able to be easily accessed and moved if required onsite to driving range for fitting and testing of clubs.

>> read more

TOMMY GUN'S  We designed the Tommy Gun's store design as an all in one modular shelving system to increase sales and brand awareness for the Tommy Guns Canadian and Australian store networks.  >>  read more

TOMMY GUN'S

We designed the Tommy Gun's store design as an all in one modular shelving system to increase sales and brand awareness for the Tommy Guns Canadian and Australian store networks.

>> read more

2K  2K Games required a mobile gaming kiosk to use at product launches and events across Australia and NZ. The unit travels in a branded crate to events, and the Gaming Kiosk can be pushed together for a two sided back to back option if required.  >>  read more

2K

2K Games required a mobile gaming kiosk to use at product launches and events across Australia and NZ. The unit travels in a branded crate to events, and the Gaming Kiosk can be pushed together for a two sided back to back option if required.

>> read more

modular store-in-store

Dyson HQ



iDesign worked with Dyson Global to design and build a modular 50m2 Store in Store area showcasing and demonstrating examples across the Dyson range. The design required raised flooring tiles to be laid over a heritage protected concrete floor. A large rear wall with a 65 inch TV mounted into the front side and a full rear illuminated back wall, this area showcases the latest handstick range, with demonstration carpet area. It included ten modular adaptable plinths with pull out drawers housing demonstration units, including a “Supersonic” podium for hairstyling and a mobile IPAD display. This became the core design of the national rollout throughout Australia where layouts were made to suit different sized retailers and spaces.

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WOW Display V8 Update

Nationwide

 

iDesign designed and manufactured the displays, project managing the installation in 400+ stores within a 2 week period in peak season.

Pixalux® structural light panels were used to highlight the Dyson range. This was very successful with all products, drawing attention to key areas across the product range.

Results included a 36% sales uplift over the promotional period with continued sales growth averaging 22% since installation. Feedback has credited the sales increase to the demonstration area, and brand visibility and location within the store.
 

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"iDesign is one of the best companies that I have ever dealt with from a creativity and 'on brand' perspective. They understood Dyson as if they were a part of it, living and breathing Dyson and from a work scheduling perspective were always able to quickly scale up and down as we required more resources to maintain our workload."

- Thi Tran - Ex Trade Marketing Manager Dyson Appliances Aust/NZ - 
>> Full statement


 

V6 Retail display- modular design to multiple retailers

Nationwide

 

iDesign designed and manufactured displays across a range of retailers, each with specific in-store guidelines. Pixalux® structural light panels were used to highlight the Dyson range. This was very successful with all products, drawing attention to key areas across the product range.

iDesign designed and manufactured the displays, project managing the installation in 400+ stores within a 2 week period in peak season.

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UNIVERSAL TOTEM

Nationwide

 

Dyson asked us to design the Universal Totem to be a modular display, able to hold the full product range and adapt to any in-store environment. Briefed to hold handsticks only, iDesign came up with a design solution to future proof the unit to showcase all Dyson stock and use the double sided Pixalux® structural light panel as a base panel that could be adapted with a special add on kit to be used as a floating shelf. The design allows multiple units to be aligned to make a larger display, this was a perfect solution allowing Dyson to use the multiple displays for “Pop Up” opportunities and urgent retail solutions. The successful design has ensured multiple rollouts over a 3 year period.

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"Any branded business should be very pleased to be the design partner with Jayben, Claire and the iDesign team"

Siegfrid Bacani - Trade Marketing Manager - Fisher & Paykel Australia Pty Ltd
>> Full statement

 

 

Modular Fridge & Washer Display

Selected Retailers - Australia

 

There was a need to design a modular system that worked across multiple categories. The design included a study flat packed metalware structure with illuminated Pixalux® structural light panel signage. LED down lighting created a soft halo on the ground, attracting and isolating the display in store. Large magnetic graphic panels were located on the rear back wall. The displays were located on the ends of aisles, driving each category through the innovative design and prominent location. iDesign designed, manufactured, project managed, and installed the displays.

Successful execution of this project has increased sales and brand awareness with a striking lead in display to the categories.

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PREMIUM FRIDGE DISPLAY

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PREMIUM Washer DISPLAY

 
 

GENERIC MODULAR Display

Nationwide

 

Following the successful launch of the Premium Display Fisher and Paykel decided to also create a generic display for the mass market. Suitable for washing machines, dryers and dishwashers this display can be arranged in a number of setups to create single and double end caps as well as entire island areas.

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DUAL DISHWashING Display

Selected Retailers - Australia

 

The challenge - to design and manufacture a display that showcased, and supported the cantilever weight distribution of the current dishwasher range, whist adearing to Fisher & Paykel brand guidelines. The design included a study metalware structure with illuminated Pixalux® structural light panel signage. Benchtop included, area for updatable product information, and interchangeable graphic side panels made from clear acrylic. The units separated the brand from competitors using the strong corporate colours and Pixalux® presence, and most importantly solved the common category problem of the unbalanced cantilever weight distribution when the drawers are being opened.

The display was located in selected stores, design, local manufacture, and installation logistics.

 

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shaver shop WALL DISPLAy

Nationwide

 

iDesign designed and manufactured the premium GHD (Drop In Unit) to fit into an existing cavity in the Shaver Shop wall bay system. Black matt 2 Pac finish to the wooden structure and the strong lighting, set this unit apart from other displays within the existing wall environment.

To highlight hairdryers, curlers and straighteners, they were located in 15mm thick acrylic panels mounted to angled Pixalux® light panels with custom designed “pull cable” secured products onto shelving. 

Sales increased by 34% in the first month after installation and has consistently been growing by at least 24% monthly vs previous year.

National rollout across Australia.

 

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SHAVER SHOP TABLE

Nationwide

 

For the top tier stores, GHD required a larger, more premium solution to display their range. Our "A-frame" table instantly hit the mark, engaging shoppers, increasing brand awareness and generating sales.
 

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"The work (with iDesign)we have been collaborating on in Australia is considered ‘best in class’ in the Haier world."

Siegfrid Bacani - Trade Marketing Manager HAIER Australia
>> Full statement

 

FRIDGE DISPLAY

Nationwide

 

Haier, the number one brand of major appliances in the world, briefed iDesign to showcase their new T Series fridge range.

Competitors in store were driving the category with large end caps. Haier required a solution that was on brand, simple to assemble, as well as easy to change multiple sized fridges across the range.

All graphics were inter-changeable with the header and front left display box illuminated.

National rollout, designed, manufactured, warehoused, and installed by iDesign.

 

Results: Immediately Haier were more prominent and now have the opportunity to own space instore across multiple retailers.

We are in the process of designing updated Haier units for future instore installation.  

 
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AIR CONditioning WALL

Selected Retailers - Australia
 


This project required a 3.6m x 2.8m high engagement area to display the full range of Air Conditioners in premium retailers. Key design elements were illumination, navigation and information sharing, structural yet easy to assemble (and transport), to minimise store disruption and keep manufacturing costs down.

Constructed of steel and wood with a 2 Pac painted premium finish to the display, iDesign designed and manufactured in China, and oversaw logistics on installations around Australia.
 

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TWIN TASKER DISPLAY

Nationwide

 

Haier briefed us to showcase their innovative new Twin Tasker Dual Load Washer to the Australasian market. Designed in two sizes for end caps in multiple retailers, but suitable as a stand-alone fixture when required, the clever solution showed an LED illuminated acrylic representation of twin tubs on one side, and key information/branding panels around the display, highlighting key messaging in 360 degrees.

The use of Pixalux® light panels for signage, header and base, allowed illumination to key areas on the display. A soft white halo of LED down lighting under the base drew attention and grounded the display. The metalware structure came fully assembled with minimal installation required onsite ensuring non disruption over the busy Christmas period.

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CULINARY CENTER FOR PREMIUM RETAILERS

 

iDesign worked closely with KitchenAid to design the new Culinary Shop in Shop Display to generate sales through accessorising the current 300,000 KitchenAid mixer owners in the Australian market. The design required an area to display mixers on one side ,with accessories and attachments on the other side. The endcap showed the accessories story with mixer and attachments with graphics. The rear end had an interactive 55 inch digital screen for surfing product through an instore web based platform linking to the KitchenAid website.

A metalware display with eye catching illuminated Pixalux® light panels featured along all shelf front edges and wall panels. The hero of the display is a fully functioning mixer activated by a motion sensor,.

Strong sales and the interactive nature of the display has ensured success instore, and aligns with brand strategy for 2017-18.
 

ACCESSORIES SIDE

ACCESSORIES SIDE

ATTACHMENT DISPLAY

ATTACHMENT DISPLAY

END CAP

END CAP

MIXER SIDE

MIXER SIDE

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"I rarely endorse agencies but iDesign has been a stand out. They frequently go over and above to deliver, no matter how tight the deadline or ambiguous the scope of work."

Richard Babekuhl - former Marketing Director KitchenAid Australia
>> Full statement

 

 

Island display

Australia and New Zealand

 


One of the core strategies for 2017 was growing the KitchenAid brand within major retailers in Australia. An opportunity to secure space in the highly sought after Kitchenware electrical goods category required a free standing table area for demonstration units and boxed stock. Adhering to global brand design standards, saw the displays adapted from a standard wooden design to a premium display in metal.

iDesign - designed, manufactured and installed the displays throughout Australia.

 
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WALL BAY

Australia and New Zealand

 

Instore KitchenAid wall displays were tired and not working. iDesign were engaged to find a solution to bring the area “back on brand”. A key requirement was to have a neutral shelving solution to allow maximum product range to be shown. iDesign - designed, manufactured and installed the displays across Australia. Retrofitting a modular flat packed shelving system into an existing cavity required precise engineering and a self-supporting structure able to hold over 200kgs of product weight. The 120mm Pixalux® light panels across the front edge of shelves provided ample down lighting into the cavity and also from the 3x header panels.

iDesign manufactured this locally in Australia and managed installation and logistics throughout all Australian states and selected NZ retailers

 

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iDesign designed, manufactured, project managed
and installed nationwide.

 

Complete Store in Store

Nationwide 

 

iDesign designed the Price Attack store design as an integrated modular shelving system for the Price Attack store range throughout Australia. We used the double sided Pixalux® structural light panel to separate bays with an illuminated divider, and a magnetic illuminated header and shelving system. The easily updatable design was flat packed to allow quick 1-2 person installation and reduced shipping costs. 

The typical store layout would have 16-24 wall bays (either 600mm or 900mm wide), 2 - 3 mobile promotional units, and multiple freestanding floor gondola displays.

Manufactured in China, iDesign arranged all importation and installation logistics, and after sales service across Australia. 

 

 

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Complete Store in Store

Nationwide 

 

iDesign is engaged in full CAD engineering and project management of interior signage and lighting systems within all Priceline stores in the ongoing upgrade to current and all future stores over a 5 year period.

The solution used direct printed Pixalux® structural light panels to highlight categories instore, and illuminate panels around the store entrance. iDesign supplied and installed all signage and the magenta and green coloured lighting projected onto the rear walls behind wall shelving to help enhance atmosphere and mood within the store environment.

 

 

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"With a comparative sales increase of 75% we allowed shoppers to purchase the total outfit needs for each occasion."

as advised by Myer Melbourne

 

RANSAL - MEN's ACCESSORIES SHOP IN SHOP

Melbourne


 

The client was concerned that accessories were scattered and disjointed within the men’s accessory category. There was no coordination within the men’s department to guide the consumer on how to accessorise every component of men’s fashion. Our task was to create an environment that clearly explained how to combine accessories to match the occasions of formal, elevated casual and casual events.

With a comparative sales increase of 75% we facilitated shoppers in their purchase of the total outfit needs for each occasion. Myer has advised that this has been the best instore execution in years.

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REVLON - Watsons Cosmetic Display

Ortigas Center,  Manilla, Philippines


 

Revlon engaged iDesign to produce a “next generation” design, in the newly secured cosmetic retail space for a major Philippines retailer. Working closely with the Revlon US team we turned around the conceptual, and engineering design within a tight timeframe.

Key design considerations for the design included – brand awareness, modularity and freight, staff interaction, cost economy, assembly on site, navigation and illumination, and visibility in store. The unit was manufactured using a steel frame substructure, back to back mounted 65 inch high definition TVs, swivel mirror system, product testing tiles with storage, and functional endcaps. Premium finishes were required using stainless steel, and 2 Pac paint finish in high gloss on all cabinets and drawer system.

 

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"It's got a really good feel and a really good functionality which really suits our brand."

Darryn Lowe - Product & Experiential Manager - Taylormade Adidas Golf

 

TAYLORMADE - GOLF FITTING CART

Nationwide

 

Working closely with Taylormade and Pro Shop staff, iDesign researched, designed and manufactured an Australia wide rollout of the NEW Taylormade fitting cart. The cart was required to showcase the complete range of club heads and shafts. These had to be easily accessed, when inside the pro shop or moved to the driving range for fitting and testing of clubs.

Critical to the design was weight and mobility, and the ability to be easily accessed, and moved onsite to the driving range for fitting and testing of clubs. Key features include: mobility, and ease of movement by one person, mild steel construction with nine pull out drawers lined with EPA die cut foam inserts, graphic areas, a rubber IPAD work area, a wheel system and exterior bolt on shaft brackets. 

Manufactured in China, iDesign co-ordinated logistics to work closely with Taylormade on delivery to all premium and mid-tier Talyormade distributors throughout Australia. 

Feedback has been very positive with design additions for US and European markets.

 

 

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TAYLORMADE - STORE IN STORE

Australia and New Zealand

 

Taylormade Store in Store areas required a facelift to bring in line with new brand guidelines, and make a more functional space with the ever expanding product range. As the brand is seen as a market leader, it was important to dominate instore and to allow the shopper to interact with Taylormade products including, clothing, clubs, bags, and shoe range. Each store was bespoke and required a different Suite of elements that were used throughout the changeover. The use of illuminated Pixalux® structural light panels were used to focus attention in key areas, and separated categories. IDesign designed, manufactured and project managed all the installations across multiple states in Australia and New Zealand.

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Complete Store in StorE

Canada and Australia 

 

 

iDesign designed the Tommy Gun's store design as an all in one modular shelving system to increase sales and brand awareness for the Tommy Gun's Canadian and Australian store networks. We used the double sided Pixalux® structural light panel to separate bays with an illuminated divider, and a magnetic illuminated header and shelving system. The easily updatable design was flat packed to allow quick 1-2 person installation and reduced shipping costs. 

The typical store layout had 16-24 wall bays (either 600mm with or 900mm wide including a sink bay with running water), 2 mobile promotional units, multiple freestanding floor gondola displays, and some accessory Counter displays.

Manufactured in China, iDesign arranged all importation and installation logistics, and after sales service across Canada and Australia.



 

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"Our new Gaming Unit looks really cool and makes a great statement for our brand. Being mobile and easy to update has really been a great asset for our events team." 


Ben Seccombe - Head of Marketing & Communications at 2K, Australia & New Zealand

 

 

 

2k MOBILE GAMING KIOSK

 

2K Games required a mobile gaming kiosk to use at product launches and events across Australia and NZ. The unit travels in a branded crate to events, and the Gaming Kiosk can be pushed together for a two sided back to back option if required.

Key components of the design included - functionality for both PS4 and Xbox 1 systems, security / easy swap over of all devices, and flexibility for using new graphics for future game launches.

The combination of patented Pixalux® structural light panels with RGB colour variations along with full body inter-changeable magnetic panels provided the answer for immediate brand recognition and crowd participation to ensure maximum exposure at events.

 

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Supporting concepts

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