"Any branded business would be very pleased to have Jayben, Claire and the iDesign team as design partners"

Siegfrid Bacani - former Marketing Manager - Fisher & Paykel Australia Pty Ltd

Modular Fridge & Washer Display

Selected Retailers - Australia

There was a need to design a modular system that worked across multiple categories. The design included a sturdy flat packed metalware structure with illuminated Pixalux® structural light panel signage. LED down lighting created a soft halo on the ground, attracting and isolating the display in store. Large magnetic graphic panels were located on the rear back wall. The displays were located on the ends of aisles, driving each category through the innovative design and prominent location. iDesign designed, manufactured, project managed, and installed the displays.

Successful execution of this project has increased sales and brand awareness with a striking lead in display to the categories.

PREMIUM FRIDGE DISPLAY

PREMIUM Washer DISPLAY

GENERIC MODULAR Display

Nationwide

Following the successful launch of the ‘Premium Display’, Fisher and Paykel also created a generic display for the mass market. Suitable for washing machines, dryers and dishwashers this display can be arranged in a number of setups to create single and double end caps as well as entire island areas.

DUAL DISHWashING Display

Selected Retailers - Australia

The challenge - to design and manufacture a display that showcased, and supported the cantilever weight distribution of the current dishwasher range, whist adearing to Fisher & Paykel brand guidelines. The design included a sturdy metalware structure with illuminated Pixalux® structural light panel signage. Benchtop included, area for updatable product information, and interchangeable graphic side panels made from clear acrylic. The unit separated the brand from competitors by using the strong corporate colours and Pixalux® presence, and most importantly solved the common category problem of the unbalanced cantilever weight distribution when the drawers are being opened.

The display was located in selected stores, design, local manufacture, and installation logistics.